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  • Red Bull’s lack of wings
Monday, 13 October 2014 / Published in NEWS

Red Bull’s lack of wings

How many motorsport-related companies would claim that they are faster than a winged object? Would anybody in the car industry challenge Red Bull’s strapline that it “gives you wings”?

This is just what an American user did, with a lawsuit which forced the drinks’ giant to settle out of court for $13m (http://www.telegraph.co.uk/news/worldnews/northamerica/usa/11155731/13m-lawsuit-proves-Red-Bull-doesnt-give-you-wings.html).

Manufacturers will probably be a little more wary of marketing puffery. Just as well that classic racers usually carry famous and heritage-legitimate colours and logos… though one doesn’t expect Martini to claim that drink-driving increases one’s performance.

 

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